Guillermo Andrade, co-founder of FourTwoFour on Fairfax, the globally acknowledged trend-setting Los Angeles fashion boutique, has been at the forefront of the escalating west coast fashion scene since launching the boutique in 2010. Andrade launched the eponymous in-house label, 424, in 2015. Demonstrating an instinctive approach to design, Andrade has managed to continuously, and subtly, imbue elements of contemporary art with the germanely nonchalant aesthetic spirit of Los Angeles, to deliver a range of easy-to-wear avant-staples. Personally designed piece-by-piece; oftentimes involving hand-painted details; 424s pieces are the product of a different design mentality, one that believes that each piece needs to be as unique as its eventual owner.