ASHER LA is a luxury basics line that was born with over 30 years of experience in the textile industry. We are a 100% vertical company, meaning we knit, cut, sew, and manufacture our garments all under one roof, in the heart of Los Angeles, California. Our fabrics are made of the finest USA grown cottons including both Supima & BCI cotton. Our first priority has always been to create a garment that is guaranteed to last, through wears, washes, and seasons. Our first ever retail line made exclusively for Fred Segal features bold colorways and classic silhouettes for everyone. Made to wear from day to night, sporty and chic, this is ASHER LA.