Bella Freud
BELLA FREUD’s eponymous and instantly recognizable label has come to signify an intellectual playfulness, recognized for its upmarket irreverence. Bella is a storyteller who uses design as her vehicle. Controversy and innovation are hardwired into her DNA: the artistic trailblazing of her father, the artist Lucian, the psychoanalytic pioneering of her great grandfather Sigmund, are subtly woven through her work.