L.A. Cool meets Scandinavian Innovation. ETON is a leading, global luxury men's shirt and accessories brand, founded in 1928 in the village of Gånghester, Sweden. Dedicated to quality, innovation, and style, the brand designs and makes shirts for every occasion of a man’s life, from modern dress shirts to luxurious casual and evening shirts.
This vibrant collection captures the best of worlds: Fred Segal’s cool LA street style with ETON's timeless and elegant Scandinavian design.