RboW

RboW

RboW is founded in 2020 by So-hyung Kim, formerly the director of ‘Gana Art -Gallery and Seoul Auction’, RboW defines a new genre of beauty and lifestyle brand that is created to be a bridge between art and life.


The brand is dedicated to giving people an opportunity to enjoy the value of art through the refined scent and elevated design. RboW has started its brand journey with Beauty and expanded its scope not only to body care and fragrances, but also to decorative interior accessories that are more often found in everyday living spaces. RboW is an abbreviated word for rainbow, aims to bring unexpected pleasures and inspirations to our customers through diverse product lines.

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