Decades

Of Style

When Fred Segal opened his West Hollywood store over five decades ago, 85 percent of the inventory in the 350‑square‑foot store was blue – his namesake denim jeans alongside shirts and pants in chambrays, velvets and flannels.

In a 700-square-foot store on Santa Monica Boulevard, Fred Segal’s form-fitting, fashion-forward clothing was immediately the rage. Capitalizing on this success, he next opened a jeans-only store on Melrose at Crescent Heights in 1960 and soon created the first “Jeans Bar.” Fred Segal’s denim designs for men and women began flying out the door, attracting crowds and causing traffic jams even though they were selling for the unheard price of $19.95 when jeans were typically $3.00.

Bob Dylan wearing the shirt he bought that day.
Bob Dylan Wearing the shirt he bought that day
Farrah Faucet in Fred Segal jeans.
One of the most iconic images of all time – Farrah Faucet in Fred Segal Jeans
Farrah Faucet in Fred Segal jeans.
Fred Segal fan, Elvis’s wardrobe was designed by Segal for over 20 years

When Fred Segal opened his West Hollywood store over five decades ago, 85 percent of the inventory in the 350‑square‑foot store was blue – his namesake denim jeans alongside shirts and pants in chambrays, velvets and flannels.

In a 700-square-foot store on Santa Monica Boulevard, Fred Segal’s form-fitting, fashion-forward clothing was immediately the rage. Capitalizing on this success, he next opened a jeans-only store on Melrose at Crescent Heights in 1960 and soon created the first “Jeans Bar.” Fred Segal’s denim designs for men and women began flying out the door, attracting crowds and causing traffic jams even though they were selling for the unheard price of $19.95 when jeans were typically $3.00.

The First


Jeans Only
Store

The first jeans only store. The first jeans only store.

Early

Years

Making waves since 1961 by mixing artists, performers and designers with his unique merchandising flair and a sexy new take on jeans, Fred Segal created a retail scene that was the heart of LA pop culture. With customers including the Beatles, Elvis, Diana Ross, Jackson Five and Jefferson Airplane among many others, the Fred Segal store quickly became the place to see and be seen. Fred Segal carried the most unique fashion items on the planet, curated through the laid back lux that was LA.

Malibu Country Mart
Segal as a young tailor
Segal as a young tailor
Fred Segal shop

Making waves since 1961 by mixing artists, performers and designers with his unique merchandising flair and a sexy new take on jeans, Fred Segal created a retail scene that was the heart of LA pop culture. With customers including the Beatles, Elvis, Diana Ross, Jackson Five and Jefferson Airplane among many others, the Fred Segal store quickly became the place to see and be seen. Fred Segal carried the most unique fashion items on the planet, curated through the laid back lux that was LA.

George Harrison wearing geoglasses at Fred Segal. George Harrison wearing geoglasses at Fred Segal. George Harrison wearing geoglasses at Fred Segal.
George Harrison wearing geoglasses at Fred Segal

“In the ‘60s there weren’t paparazzi and tabloids and internet like there are today. But the Beatles came in to shop, and it got so much attention that it caused a traffic jam outside.”

- Fred Segal

Into the Now Into the Now

Into
The Now


For decades, notable LA born brands have been discovered exclusively through the eponymous retailer, following Fred Segal's vision for fashion liberated by lifestyle and inspired by design.

Today Fred Segal is relaunching its retail ethos in Japan and Los Angeles bringing an authentic West Coast lifestyle experience to new and loyal fans.


Where it's at

Locations

Fred Segal in Yokohama

Yokohama

1-3-1 Shinko,
Naka-ku, Yokohama, Japan

  • Mon - Sun 11AM - 8PM

The Mart

  • Mon - Sun 11AM - 9PM
Fred Segal in Daikanyama

Daikanyama

13-1 Daikanyama-cho,
Shibuya-ku, Tokyo, Japan

  • Mon - Sun 11AM - 8PM

The Mart

  • Mon - Sun 9AM - 8PM
Fred Segal in LAX

LAX

Tom Bradley
International Terminal

  • Daily 7AM - 1AM