We've partnered with the Black in Fashion Council, an organization dedicated to securing the advancement of people of color within the industry, to launch the Season Zero design contest. This is a nationwide contest for early stage designers and artisans in an effort to provide a platform for unestablished members of the fashion and creative industries. 


  • The grand prize winner will receive a $10,000 + coveted pop-up showcasing the designer’s work at Fred Segal + prestigious mentorship opportunity
  • The second and third place runner ups will receive $5,000

To be considered, applicants must meet the following criteria

  • Be an emerging designer or artisan within the fashion and creative industries without a current brick and mortar or retail footprint.
  • Submit 10-15 digital files of personal designs (of which you own the rights to).
  • Provide a bio, vision for your brand and video (optional)

Entry Deadline: Nov. 2nd, 2020

Image must be 15 MB or smaller filesize and JPG, JPEG, PNG, GIF, or ZIP filetype. If uploading multiple files, please ZIP first.

Please do not submit until uploading is complete. This may take a few minutes depending on your upload speed.

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See Official Rules