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Rivet01

Denim

It all started with a pair of jeans and it's only fitting that our first Rivet is all about Denim, an iconic fashion staple that Fred Segal is known for.

Try to imagine that 40 years ago, there were no fashion jeans…

Fred Segal, Circa 2001

If the Jeans Fit Just wear whatever you want : Emily Spivack explains the role of unisex fashion throughout the decades.

Premium Cool From cowboy to runway and back again, the history of American jeans is even cooler than you thought.

Let Freedamn Ring Rin Tanaka on vintage denim in america : Making jeans, Americana and the pursuit of perfection in the Japanese culture.

Rivets are staples, not basics.
They vary from person-to-person, and ultimately they are the things that hold together one's personal style.
Letter From The Editor

Denim in Japan An interview with Hitoshi Tsujimoto on making jeans, Americana and the pursuit of perfection in the Japanese culture.